Campaign Specialist | Private Individuals @ING Bank

Mission  

You will plan, design and implement multi-channel CRM and digital campaigns using Campaign Management platforms aiming to increase commercial performance and improve customer experience across ING’s private individuals portfolio. The role covers activation, sales, customer development, loyalty, retention and event‑triggered campaigns, delivered through all relevant communication channels. 

About the team 

You will join the Campaign Communication team, a collaborative and friendly group working at the intersection of data, marketing, digital and technology. The team partners closely with Business, Marketing, Digital, IT and Data colleagues to deliver relevant, personalized and compliant customer communications with measurable impact. 

Your day to day 

• Work closely with Data Analysts, Marketing, Digital, IT and Business stakeholders to define and execute campaigns.  

• Use Campaign Management Systems to select eligible customers, define targeting criteria and ensure end-to-end campaign execution.  

• Contribute to campaign data framework developments, including SQL-based DataMart queries and data quality assurance.  

• Provide optimization recommendations related to selection criteria, channels, A/B testing and success measurement.  

• Manage execution of digital campaigns in internet and mobile banking channels.  

• Develop, test and automate direct marketing campaigns using analytical and behavioral data.  

• Participate in cross-functional projects related to campaign tools, dashboards and new channel integrations.  

What you bring to the team 

• Strong technical knowledge of database management systems (MS-SQL, Oracle, MySQL).  

• 2-3 years of experience in CRM / Campaign Management and technical campaign design.  

• Experience with Campaign Management tools; HCL IBM / SAS / Adobe is a plus.  

• Bachelor’s degree in Mathematics, Marketing, Cybernetics or Statistics.  

• Analytical mindset with strong attention to data quality and optimization.  

• Good English language skills.  

• Collaboration skills, ownership mentality and passion for customer-centric delivery.  

What we offer 

• Impactful work in a fun and collaborative environment 

• Open-concept offices designed for both team work and relaxation 

• Corporate events and social gatherings 

• Hybrid way of working with flexible working schedule and short week options 

• Monthly budget on Benefit platform 

• Extra annual leave days depending on the total length of working experience 

• Growth opportunities through upskilling/ reskilling programs and a variety of learning and development platforms: ING Learning Centre, Udemy, Bookster, as well as through trainings and certifications 

• Possibility to access Internal roles, International Short-Term Assignments or Long-Term Assignments 

• Context to make an impact through Sustainability and Corporate Social Responsibility projects. 

Job Application Safety Reminder 

We’re seeing an increase in fraudulent job offers. To protect yourself, please: 

• Apply only via official ING platforms. ING uses Workday as its recruitment system. 

• Verify the sender’s email — it should only come from @ing.com or @myworkday.com. 

• Know that ING will never request payments or banking details during the recruitment process. 

How to Apply 

Click “Apply” on our careers site and submit your application through Workday. We’re excited to meet you! 

Discover ING Bank Romania 

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large. 

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take the responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for more than 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses. 

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 2 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking. 

Join us!