Senior Martech Consultant

Job Description:

As a Senior Martech Solution Consultant, you define the technical direction of large-scale personalisation ambitions and customer experience transformations. You translate future-state ambitions into concrete technical architectures, covering platform choices, integrations, delivery sequencing, and execution approaches.

To do so, you assess complex existing martech landscapes and design future-state architectures that enable advanced personalisation, decision-making, and orchestration capabilities across marketing, sales, and service. From there, you lead vendor scenario analysis and selection and translate architectural choices into phased roadmaps and high-level implementation plans.

You act as the architectural authority and sparring partner for senior business and IT stakeholders, working closely with strategy consultants, business analysts, and project managers to bridge vision and execution.

What You Will Do

• Assess existing Martech platforms, integrations, and architectural constraints
• Design future-state technical and solution architectures that drive new capabilities
• Translate strategic use cases into platform, vendor, and capability implications
• Compare and recommend architecture and vendor scenarios
• Support vendor evaluation and selection with clear trade-offs and recommendations
• Define implementation roadmaps and high-level delivery approaches
• Provide architectural guidance and decision support across internal teams, vendors, and client stakeholders
• Embed AI capabilities and implications into the overall vision, architecture, and roadmap
• Clearly communicate architectural decisions and their impact to senior stakeholders

AI & Personalisation Perspective

AI is an integral part of this role: not as a bolt-on, but as a driver of future vision, strategic concepts, and roadmap decisions. You help clients understand how AI reshapes personalisation, decision-making, and time-to-value.

You guide clients from experimentation toward structural, scalable AI adoption within their Martech landscape.

Qualifications & Experience

• 7+ years of experience in Martech, CX, digital architecture, or technology consulting
• Strong experience with enterprise Martech platforms such as:
  • Salesforce (Marketing Cloud, Data Cloud, Customer 360)
  • Adobe (Experience Platform, Journey Optimizer, Analytics)
  • Braze or comparable engagement platforms
• Proven experience translating future-state vision into technical architecture, roadmaps, and implementation approaches
• Experience with vendor selection, road mapping, and implementation planning
• Strong understanding of data, identity, orchestration, and integration concepts
• Strong analytical skills to assess solution scenarios across technology, organisation, skills, and operating models
• Experience guiding clients through complex architecture and transformation decisions
• Trusted advisor to senior IT stakeholders, architects, and business leaders
• Comfortable operating in complex, multi-stakeholder enterprise environments
• Able to clearly explain architectural decisions and consequences to non-technical audiences
• Structured, pragmatic, and outcome-driven, with a strong consulting mindset
• Platform-agnostic with the ability to focus on capabilities rather than tools

Why This Role Will Help You Grow

• You work on strategy-to-execution transformation engagements
• You influence long-term Martech and AI-driven personalization strategies
• You operate at architectural board and decision-making level
• You help clients turn ambition into executable, future-ready roadmaps
• You collaborate with talented colleagues who enjoy delivering impact while having fun together

About Merkle 

Merkle is a leading data-driven customer experience management (CXM) company, delivering personalized experiences across platforms and devices for top global brands. With deep expertise in data, technology, and analytics, Merkle helps clients unlock powerful consumer insights and build hyper-personalized experiences. 

As part of the dentsu network, Merkle operates in 145 markets with over 65,000 employees worldwide. In the Netherlands, our 150+ experts work with clients like Albert Heijn, Vattenfall, Odido, and VodafoneZiggo. We’re proud partners of Google, Adobe, Salesforce, and Selligent. 

Inclusion and Diversity:

At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Contact:
We look forward to receiving your application for any questions, please contact the TA in charge of this role: David Ryall, Senior Talent Acquisition Partner, EMEA, NE by email at: David.Ryall@dentsu.com  EMEA, NE. #LI-MERKLE #LI-Hybrid #LI-DR2

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