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36:T101f,

Основной фокус — лиды, конверсия и рост трафика.

В зоне ответственности:

Трафик и каналы
- SEO: контроль подрядчиков, участие в формировании стратегии, hands-on задачи при необходимости
- Email и CRM-маркетинг: настройка связок, помощь контент-маркетологам в технической части
- Работа с контекстной рекламой (Яндекс Директ): постановка задач подрядчикам, контроль, оптимизация
- Участие в развитии AI-инструментов маркетинга: голосовых и чат-агентов, автоматизации обработки лидов, скоринга и аналитики сделок.
- Лендинги и сайт: работа с Tilda и блог на WordPress (взаимодействие с подрядчиками и иногда править самостоятельно)
Аналитика и эффективность
- Работа со сквозной аналитикой (Roistat) и веб-аналитикой (Яндекс Метрика)
- Работа с воронками в CRM (Bitrix24)
- Подготовка аналитики по лидам, конверсии, эффективности каналов
- В перспективе — участие в A/B-тестах
Взаимодействие
- Взаимодействие с отделом продаж
- Ведение всех задач в канбан-доске и работа по спринтам
- Постановка задач и контроль подрядчиков: SEO, GEO и блог; контекст; дизайн и верстка

Требования к кандидату:

Обязательно:

Опыт работы интернет-маркетологом от 2-ух лет (middle-уровень)
Уверенная работа с Tilda
Понимание воронки привлечения и принципов сквозной аналитики
Опыт работы с Яндекс Метрикой
Умение работать с подрядчиками и техническими задачами
Уверенный уровень Excel

Будет плюсом:

Опыт в EdTech или образовательных проектах
Опыт работы с CRM (Bitrix24)
Опыт с Roistat
Понимание A/B-тестирования

Примерный уровень ЗП:

до 130000 ₽

Условия работы:

Формат работы: гибрид (2 дня в офисе), возможна удалённая работа, если вы не из Москвы
График: 5/2, с 10:00 до 19:00
Уровень дохода обсуждается по итогам интервью.

Почему Вышка Онлайн

Крупный, устойчивый и растущий EdTech-проект внутри ведущего университета
Доступ к данным, аналитике и бизнес-результатам с минимальной бюрократией
Возможность влиять на продукт и маркетинговые решения
Адекватные ожидания от роли без «человека-оркестра»
Сильная команда и понятные процессы

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Онлайн-кампус НИУ ВШЭ (Вышка Онлайн) — о компании

Оффер быстрее с Эйч

Интернет-маркетолог (Middle)

Оффер быстрее с Эйч

Онлайн-кампус НИУ ВШЭ (Вышка Онлайн) — о компании

Оффер быстрее с Эйч

Интернет-маркетолог (Middle)

Оффер быстрее с Эйч