Job Summary
The Digital Marketing Specialist is a hands-on individual contributor responsible for executing digital marketing activities that strengthen Flowserve’s brand, engage customers, and support demand generation. This role brings established marketing plans to life through website updates, social media publishing, digital advertising support, and campaign execution. Working closely with the Digital Marketing Manager and Senior Digital Marketing Specialist, the specialist ensures digital content is accurate, compelling, and aligned with Flowserve’s products, portfolio, services, and business priorities. The role supports the broader marketing website and digital ecosystem, with no direct reports.
Responsibilities & Requirements
- Create, edit, publish, and maintain website content—including product pages, news articles, campaign landing pages, forms, documents, and digital assets—using approved CMS components and templates.
- Apply brand, SEO, AI-search-friendly content, accessibility, and user-experience standards to website updates, with a focus on clear language, effective page structure, and useful headings.
- Perform detailed quality checks before and after publishing to verify content accuracy, working links, functional forms, images, documents, and consistent display across devices.
- Support website operations by identifying content issues, maintaining page accuracy, sourcing and coordinating visual assets, and escalating technical or content gaps to the appropriate partners.
- Develop customer-focused copy and coordinate imagery, video, and other assets for organic social posts supporting Flowserve’s products, services, campaigns, industry positioning, and brand initiatives.
- Help manage the social media editorial calendar by preparing, scheduling, publishing, monitoring, and reporting on approved social content; route inquiries and sensitive issues to the appropriate teams.
- Support the execution of paid social, paid search, email, and lead-generation campaigns through campaign setup, landing-page updates, email builds, quality checks, and lead-capture workflow support.
- Compile website, social, advertising, traffic-source, and lead-generation performance data; identify trends or issues and share practical observations that inform future content and campaign improvements.
Preferred Experience/Skills
- Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent relevant experience will be considered.
- 3–5 years of experience in digital marketing, web content production, social media, campaign execution, or a related discipline; B2B industrial, manufacturing, energy, or technology experience is preferred.
- Strong writing, editing, and proofreading skills, with the ability to make complex technical information clear, relevant, and engaging for customers.
- Hands-on experience using a CMS—preferably Drupal—to build, update, and publish webpages using established components, templates, and governance processes.
- Familiarity with basic HTML/CSS, SEO, AI-search and content-discovery principles, accessibility, UX, and digital quality-assurance standards.
- Experience creating, scheduling, publishing, and monitoring corporate social media content, particularly LinkedIn.
- Familiarity with Google Analytics 4, Google Search Console, Google Tag Manager, and digital reporting tools; able to interpret basic website, social, advertising, traffic, and lead-source metrics.
- Experience with Salesforce, Conductor, or Acquia Asset Manager is a plus.
- Strong attention to detail, organization, and follow-through, with the ability to manage multiple execution-focused assignments under firm deadlines.
- Collaborative, curious, and creative mindset, with an interest in bringing fresh digital ideas to industrial marketing and the judgment to seek guidance when needed.
- Ability to travel up to 10%.
