Marketing Manager
KEY ACCOUNTABILITIES:
Integrating Customer Insights & Analytics
- Lead transplant COE program (PTMC) to prepare for cGVHD market for better diagnosis and treatment
- Work with marketing research team to generate clear and accurate facts
- Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas
- Identifies key market access and customer needs issues
- Give the best sales forecast based on market facts and customer insights
- Extracts key findings from clinical literature to use in driving strategies/tactics for customers.
Product Development and Life Cycle Management
- Collaborate with regulatory affairs, supply chain, market access and commercial team, tracking the overall new launch progress
- Collaborate with BD to prepare new product business
- Provides timely input to formulation development and packaging
- Identifies potential intellectual property issues & opportunities during product development
Brand and Portfolio Strategy
- Develop plans for the new indication, including pricing option, pre-launch plan and operation plan
- Prioritizes appropriate targeting, positioning and messaging across all customer segments
Marketing Mix and Execution
- Lead RMM to execute excellence for COE project to built ecosystem for transplant market
- Drives consistent execution of product strategy with appropriate key performance indicators
- Design and execute innovative projects through working with cross-function teams to ensure achievement of project KPI
- Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives
- Develop roubust promotional mix and setup training for sales team
- Ensures compliance with finance and budgeting practises, and manage budget within agreed limits
JOB-HOLDER ENTRY REQUIREMENTS:
Education:
- Minimum bachelor’s degree
- Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will also be considered
Experience & knowledge:
- At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience
- Experience in multinational company is must
- Brand management experience on Asthma brand is desired
- Experience in new launch experience is desired
Core competencies:
- Good level of English language (spoken/written)
- Proactive and independent attitude
- Strong analytical skills and learning agility
- Experience with building forecast models, valuations, PowerPoint presentations
- Excellent project management skill
- Good team working and cross-functional capability
- Adaptability/Flexibility
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
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