Data Culture & BI Enablement Manager

About us:

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the function:

Digital & Technology (D&T) is transforming how Diageo works, from how we source ingredients to how we connect with customers and consumers around the world.

This is where data, technology and creativity come together to solve real business challenges and unlock new opportunities. Whether it’s building platforms, using data to drive decisions or shaping digital experiences, the work here has tangible impact across every part of our business.

Working as one team, you'll learn, experiment and build on each other's ideas. By staying curious and embracing new ways of working, you'll help shape better outcomes for our business.

About the role:

Scale safe, effective self-service analytics, AI-enabled BI and an enterprise data culture across the organisation. The role creates and runs the Data Culture, literacy, training, community and support programmes that help users ask better questions, interpret trusted metrics, use GenBI responsibly and apply data in daily decisions, while protecting data security, trusted definitions and platform standards.

Key Accountabilities:

• Set self-service and data culture strategy: Define target user groups, literacy personas, service catalogue, maturity model, data culture roadmap and the boundary between self-service and centrally delivered analytics.

• Own enablement product and learning decisions: Prioritise self-service features, templates, certified sources, prompt libraries, training modules, role-based learning journeys, assessments and support based on user value and enterprise risk.

• Establish governed ways of working: Define access, certification, publishing, support, lifecycle and responsible-use rules with Governance, Security, Semantic Standards, platform and change teams.

• Build data literacy and culture at scale: Create and drive the enterprise Data Culture programme, training calendar, champion network, coaching model and community routines that build confident, data-driven behaviours across functions and markets.

• Measure value and control risk: Track active use, training completion, proficiency uplift, user confidence, decision adoption, time saved, demand deflection and policy adherence; intervene where self-service creates duplication or unmanaged risk.

Key Competencies

• Product-led culture and enablement: Designs scalable services, learning products and behavioural interventions around user needs, adoption outcomes and measurable capability uplift.

• Analytics, literacy and governance fluency: Understands BI, semantic models, certified data, access controls, GenBI and data literacy sufficiently to set practical guardrails and learning pathways.

• Change, learning and community leadership: Builds broad participation, confidence and sustained behaviour change through training, coaching, champions and communities of practice.

Essential requirements
• 10+ years in BI, analytics enablement, digital adoption, data literacy, product management, learning, change or enterprise transformation.
• Experience creating and scaling enterprise Data Culture, data literacy or digital capability programmes with measurable proficiency and adoption outcomes.
• Experience building and scaling self-service analytics or citizen-development capabilities, including training, communities, champions and support models.
• Strong knowledge of BI platforms, semantic models, certified datasets, governance, responsible AI-enabled analytics and user enablement.
• Proven ability to design role-based learning journeys, training content, coaching routines, communications and reinforcement mechanisms.
• Strong stakeholder leadership across business, data, technology, HR/L&D, governance and risk teams.

• Completed Bachelor´s degree.

Desirable
• Experience with Power BI, GenBI, natural-language analytics, prompt libraries or enterprise analytics communities.
• Experience in FMCG/CPG or a global matrix organisation.
• Relevant product, change, BI, learning, data literacy or adoption certification.

Working with Us 

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.