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Судоходная компания "Теплоход СПб" активно занимается организацией водных прогулок, экскурсий, мероприятий на теплоходах и катерах принадлежащих нашей компании.

Сейчас мы в поиске менеджера по рекламе и маркетингу, который поможет нам привлекать гостей, усиливать бренд и стабильно выполнять план продаж.

Обязанности:

Формировать и реализовывать маркетинговую стратегию под сезонность речных прогулок и быстро ее менять, если продажи падают;
Исследование целевой аудитории, отслеживание трендов их анализ;
Работать с гипотезами: понимать, какие инструменты точно сработают, а что точно не приведёт клиентов;
Согласование и контроль работы СММ - специалиста по развитию социальных сетей, контент-плану, визуализации профилей;
Выстраивать коммуникации с партнерами и агрегаторами, искать новые каналы продаж, общаться со СМИ, организовывать бесплатные PR-активности (статьи, программы на ТВ и радио);
Собирать и систематизировать аналитику по кампаниям, готовить отчеты для руководства;
Писать продающие тексты (статьи, посты, слоганы), размещать на сайтах компании;

Требования:

Опыт работы в маркетинге и рекламе от 1 года (желательно в сфере услуг, туризма или ивента);
Уверенное владение инструментами: Яндекс Директ, VK Реклама, (Яндекс Метрика, VK Статистика), навыки работы с графическими редакторами или конструкторами креативов;
Понимание, как работает воронка продаж и как считать эффективность рекламы;
Умение писать простые, но цепляющие тексты (заголовки, офферы, посты) - это важно для нашей сферы услуг;
Понимание юридических аспектов деятельности и знание нормативно - правовых актов контролирующих деятельность: ФЗ от 13.03.2026 № 28-ФЗ "О рекламе", закон РФ от 07.02.1992 № 2300-1 "О защите прав потребителей", ФЗ от 27.07.2026 № 149-ФЗ "Об информационных технологиях и о защите информации".

Условия:

График работы 5/2;
Оформление в соответствии с ТК РФ;
Возможность посещать водные экскурсии компании.

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