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Формирование и контроль единого календаря маркетинговых активностей дилерской сети;
Планирование и реализация локальных и КООП-кампаний для дилерских центров;
Адаптация центральных маркетинговых кампаний Hyundai под задачи локального рынка;
Координация маркетологов региональных дилерских центров;
Анализ эффективности маркетинговых активностей и внедрение лучших практик в дилерской сети;
Организация презентаций новых моделей, test-drive, BTL и клиентских мероприятий;
Управление контентом и коммуникациями в социальных сетях, работа с отзывами и обращениями клиентов;
Контроль присутствия дилеров в Google, Yandex и 2GIS, а также на классифайдах;
Контроль соблюдения стандартов CI/BI Hyundai и единого стиля коммуникации;
Маркетинговая поддержка продаж: акции, специальные предложения, CRM-коммуникации;
Поддержка направления сервиса: ТО, сервисные кампании, запасные части, аксессуары и программы удержания клиентов;
Обеспечение дилеров рекламными материалами, POSM и полиграфией;
Управление брендированным мерчем Hyundai;
Работа с маркетинговыми агентствами и подрядчиками: постановка задач, контроль сроков, качества, бюджета и KPI;
Участие в тендерах, ведение документооборота и подготовка отчетности.

Требования:

Высшее образование в области маркетинга, рекламы, экономики, менеджмента или смежных направлений;
От 5 лет опыта в маркетинге;
Опыт дилерского, КООП или retail-маркетинга;
Опыт самостоятельной реализации локальных маркетинговых кампаний;
Опыт организации мероприятий, презентаций новых продуктов, test-drive и BTL;
Понимание CRM-маркетинга и клиентского пути от лида до покупки и дальнейшего обслуживания;
Опыт работы с digital-каналами, социальными сетями, Google/Yandex/2GIS и классифайдами;
Понимание специфики маркетинговой поддержки продаж и сервиса;
Опыт координации нескольких дилерских центров, региональных команд или подрядчиков;
Умение работать с маркетинговым бюджетом и оценивать эффективность по KPI;
Опыт в автомобильной отрасли, дилерских сетях или международных компаниях будет преимуществом;
Свободное и грамотное владение русским языком, устная и письменная речь.

Условия:

График работы 5/2 с 9.00 до 18.00 ;
Стабильную и своевременную выплату заработной платы два раза в месяц;
Возможность профессионального развития и карьерного роста.

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