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Mesmeric - бренд женской одежды, работаем с 2022 года

Полный цикл собственной разработки: идея → ткань → лекала → отшив в Бишкеке → продажи на Wildberries по FBO

Выручка ~25 млн ₽ в месяц

Ассортимент 70+ активных моделей

Команда - 5 сотрудников

Ищем сильного контент-менеджера, который понимает, как через контент влиять на CTR, конверсию и продажи

Условия

Удаленный формат работы

Полная занятость, 5/2, без совмещения с другими проектами

Прямое подчинение собственнику

Взаимодействие со Старшим менеджером Вб, работа в связке с отделом продаж

Доступ к аналитике, результатам продаж и текущему ассортименту

Формат оплаты: фикс 30.000 рублей + 30.000 рублей KPI

Уровень дохода обсуждается с финальными кандидатами по опыту и кейсам

Задачи

1. Создание и улучшение контента

• Разработка фотоворонок для новых моделей женской одежды

• Создание сильных главных фото под CTR

• Подготовка инфографики, фото- и видеоконтента

• Подготовка ТЗ фотографам, дизайнерам и подрядчикам

2. Рост CTR и конверсии

• Регулярный анализ CTR и конверсии карточек

• Анализ конкурентов: обложки, фотоворонки, визуальные решения

• Поиск слабых карточек и точек роста

• Формирование гипотез по улучшению контента

• Проведение A/B-тестов главных фото

3. Запуск новых карточек

• Подготовка карточек к запуску: фото, инфографика, видео, SEO, характеристики

• Организация подготовки контента параллельно с производством

• Анализ результатов после запуска и оперативная доработка

4. Работа с текущим ассортиментом

• Улучшение контента по действующим и приоритетным артикулам

• Анализ отзывов, вопросов и возражений покупателей

• Поиск причин слабой конверсии, связанных с контентом

Требования

Опыт работы с Wildberries от 6 месяцев

Опыт в женской одежде как преимущество

Понимание CTR, конверсии и логики продающей фотоворонки

Опыт создания сильных обложек для WB

Опыт проведения A/B-тестов фото

Умение анализировать конкурентов и находить сильные коммерческие решения

Уверенное использование нейросетей для создания и обработки изображений

Навыки работы с графическими редакторами и аналитическими инструментами

Готовность не просто выполнять ТЗ, а самостоятельно видеть точки роста и предлагать решения

Если вы хотите работать в стабильном бренде, умеете делать не просто красивые карточки, а контент, который влияет на продажи, присылайте отклик.

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