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37:Tce6,

Ищем CRM-маркетолога, который умеет превращать накопленную клиентскую и партнёрскую базу в понятные коммерческие поводы.

Чем предстоит заниматься:

Сегментировать базу: текущие и бывшие клиенты, партнёры и агенты, лиды без решения, клиенты с отложенной потребностью, подписчики;
Проектировать сценарии прогрева и реактивации — возвращать в контакт клиентов после завершённого проекта и партнёров без свежих заявок;
Запускать разовые и триггерные рассылки, следить за корректностью текстов, ссылок, UTM-меток;
Передавать продажам не просто контакт, а готовый коммерческий контекст: повод, историю касаний, следующий шаг;
Считать открытия, клики, заявки и передачи в продажи, показывать, где база не работает — данные, согласия, слабый повод;
Работать в Bitrix24, Roistat, сервисе рассылок и таск-трекере.

Что для нас важно:

Умение работать с CRM-базой: сегменты, статусы, история касаний, данные рассылок и результат;
Навык проектировать цепочки писем и сообщений под разные стадии клиентского пути, писать или брифовать короткие тексты без лишней рекламности;
Понимание разницы между холодным лидом, прогретым интересом, повторным клиентом и партнёром;
Способность видеть, где проблема — в канале, базе, предложении или продажах — и формулировать задачи смежным ролям (редактору, продуктовому маркетологу, CRM);
Соблюдение ограничений по персональным данным, согласиям и корректности экспертных обещаний.

Мы предлагаем:

Оклад + бонус за результат CRM-сценариев;
Официальное оформление по ТК;
Возможна работа в форматах: офис, гибрид, удаленка;
График 5/2 с 9:00 до 18:00.

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Архитектурно-градостроительный центр «НЭП» — о компании

Оффер быстрее с Эйч

CRM-маркетолог

Оффер быстрее с Эйч

Архитектурно-градостроительный центр «НЭП» — о компании

Оффер быстрее с Эйч

CRM-маркетолог

Оффер быстрее с Эйч