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Задачи:

разработка и реализация стратегии бренда, определение его позиционирования и ключевых сообщений
адаптация креативных материалов на локальный рынок
мониторинг рынка, анализ конкурентов и потребительских предпочтений для выявления возможностей роста
планирование, организация и контроль рекламных и маркетинговых кампаний
управление маркетинговым бюджетом
координация работы с внутренними отделами
анализ KPI бренда (узнаваемость, продажи, доля рынка)

Вы точно подходите для этой роли, если вы:

увлеченный человек, который вдохновляет окружающих людей
знаете тренды на рынке и портрет потребителя
умеете творчески и нестандартно мыслить
не боитесь говорить о своих идеях

Опыт:

3-4 года опыта работы в маркетинге
опыт в FMCG будет преимуществом
опыт работы с рыночной аналитикой
английский на уровне B2-C1

Что мы предлагаем:

Cрочный трудовой договор на 1,5 года
Гибридный график (2 дня home-office) и гибкое утро
100% оплата больничного
Компенсация питания в офисе
Доступ во внутренний магазин
Индивидуальное карьерное планирование
Образовательные ресурсы для обучения и развития

91:T9bd,

Обязанности:

Основной фокус роли: развитие стратегического партнерства на основе бизнес целей (все уровни экосистемы клиента 1P и 3P)

Обеспечение целевых показателей Sell-in, Sell-out, GMV, GM и REX
Управление P&L клиента на уровне брендов
Проведение переговорных кампаний и обеспечение контрактных обязательств
Построение эффективной системы кросс-функционального взаимодействия с клиентом
Контроль LI, delivery time, здорового стока в клиенте
Лидерство и развитие команды

Требования:

Понимание алгоритмов WB или OZON
Опыт управления P&L на уровне крупных клиентов
Умение балансировать между объемом продаж и прибыльностью бизнеса (SI, Gross Margin, REX)
Опыт ведения годовых переговоров с байерами и руководителями категорий
Понимание показателей эффективности логистики
Умение выстраивать систему контроля стоков у клиента
Опыт управления, мотивации и профессионального развития команды (KAMs, KAEs)
Способность ставить четкие цели, делегировать задачи
Английский - B2/C1

Условия:

Корпоративный автомобиль
Расширенный социальный пакет, включая питание в офисе
Возможность гибридного графика (2 дня в неделю удаленно)
Опыт международной компании
Возможности обучения и карьерного роста
Широкое поле ответственности

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